Qualifications
• Advanced knowledge of the following social platforms: Facebook, Instagram and TikTok
• A passion for digital marketing, with strong organizational and communication skills
• 2-3 year experience in the marketing/social media space
• Familiarity with Google Suite
• Familiar with Facebook/Instagram - Ads Manager, Reporting
• Ability to turn analysis into action, execute to timelines and provide timely solutions
• Outstanding verbal and written communication skills
Responsibilities
• Manage all social media planning and posts
• Build and manage on brand social media content calendar to align with marketing calendar
• Create IG stories to align with the marketing calendar
• Content creation as needed for social media feeds
• Community management: respond to all DMs, like/comment on photos, engage with audience
• Assist with conception, planning and implementation of all digital assets for brand campaigns, social media and brand marketing
• Create ads via Instagram/Facebook/Twitter
• Assist in ad management of social channels
• Assist in strategy and development of influencer relations
• Suggest new ideas, strategies and tactics to increase traffic conversion and ROI on digital marketing channels
• Report on social KPIs weekly and monthly to understand how channel is contributing to revenue, what content is performing best, etc
• Perform other duties as assigned by manager
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